We’re dedicated to providing durable, reliable products that safeguard both commercial and residential projects from water, salt, and UV damage.

With over 40 years of experience, Lifetime Waterproofing Sealant has been at the forefront of innovative solutions for protecting concrete, masonry, wood, and more.

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Our Story

After graduating with an Engineering Degree from The University of Michigan, Ron Rider went to work for the Ford Paint and Varnish Company. When the Ford Paint and Varnish Company was sold, Ron started Pro Coatings. Almost 30 years ago, Mr. Rider started making Lifetime Waterproofing Sealant for another business and realized there were some changes that could be made to enhance the product and elevate the level of protection provided by the new formula.

The new formula proved to provide long-lasting protection from water, salt and salt-spray and was tested to be effective against UV Rays for up to 100 years in an accelerated test.

Lifetime is simple to apply and if application instructions are followed, (apply to clean and dry surfaces and don’t let the product puddle) it provides long-term protection for concrete, masonry, wood and even canvas from the elements and from the freeze-thaw cycle.

Our Values

Durability

We prioritize long-lasting performance in everything we do, ensuring that our products stand the test of time, protecting surfaces from the elements for years to come.

Innovation

Continuously pushing the boundaries of technology, we develop advanced solutions—like our enhanced Lifetime Plus sealant—to meet the evolving needs of the construction industry.

Customer Commitment

We place our customers at the heart of everything we do, providing personalized service, expert consultation, and ongoing support to ensure the success of every project.

Integrity

We stand behind our products and our promises, delivering reliable solutions that our clients can trust to protect their properties without compromise.

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Trusted Nationwide

Why Choose Us

Lifetime Waterproofing Sealant is the trusted partner for contractors and businesses looking for superior surface protection

Over 40 yearsof proven performance

Protects surfaceswithout altering their appearance

Designed for both commercial and residentialapplications

Easy applicationwith
long-lasting results

Ready to Protect Your Projects?

Use our calculator to determine how much sealant you need based on the surface type and square footage of your project.





We recommend:
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These are estimates and the porosity of your substrate could vary considerably. Always test a small inconspicuous area before applying. Natural stones are candidates for Lifetime, however, this product should not be used on granite, marble, quartz or other similar stones.